We probably should have expected this, but somehow I didn’t. Disney, Lucasfilm and Coca-Cola have worked together to create specially themed beverage packaging for Star Wars: Galaxy’s Edge. I have to admit, I really love this. I can’t shake the feeling that the Dark Side is DEEPLY involved, but I still really love this!
Coca-Cola has been partnered with Disney Parks since the grand opening of Disneyland Park in 1955. That partnership has worked really well for both Empires, I mean corporations 😉. Disney and Coca-Cola have both made lots of money from this relationship, and I think we can fully expect that to continue WELL into the future.
Total Immersion in EVERY Area
For months we have been talking about Star Wars: Galaxy’s Edge. We’ve talked at length about how much farther Disney Imagineering is going with Star Wars: Galaxy’s Edge in terms of details and guest immersion in the Star Wars experience.
We’ve seen pictures of cast costumes that enable cast members to build characters and make themselves part of the story, and we’ve seen photos and videos that show us that Galaxy’s Edge will truly be unlike anything Disney has done before.
We’ve learned there will be beverage stations selling the famed blue milk from Star Wars, and we’ve seen pictures of specially themed drinks and cocktails–all designed to keep guests fully immersed in the Star Wars: Galaxy’s Edge experience.
Marketing for a New Galaxy
But the Imagineers and marketing gurus planning all the magic for us in Star Wars: Galaxy’s Edge knew there was one area that was a glaring “meanwhile, back on earth” disruption. Coca-Cola and other coke products for sale in the parks. Guests want their bottled water and their cokes, but can you imagine those bright red paper cups with the Coca-Cola logo on them? Or all those blue Dasani water bottles everywhere. Not exactly what Resistance fighters would expect to see, that is for sure.
Fortunately for us, Disney, LucasFilm and Coca-Cola were two steps ahead. They worked together to create a solution that fits right in to Star Wars: Galaxy’s Edge. Even better, it WON’T immediately remind you that you’re at a theme park.
Check these out!
Are these creative or what?? I am honestly blown away with the detail and the look and feel for these. These bottles are PERFECT for Black Spire Outpost merchants to be selling on the streets and in the restaurants. I love that Disney and Coca-Cola planned for this. You just KNOW people are going to be collecting these. I bet there will be special editions for special events or years or something. And of course I noticed that the soft drink bottles look a little on the small side. Which means we will all be buying LOTS of them. Yes, the Empire will be getting ALL our money. But we already knew that, didn’t we?
This is a relatively small detail, but it shows just how far Disney is going to make sure that Star Wars: Galaxy’s Edge is truly exceptional. Every single piece of information we get just further demonstrates that Star Wars: Galaxy’s Edge will be like no other land that Disney has ever given us before.
Disney Imagineering is known for creating magic with details, but with Star Wars: Galaxy’s Edge looks like the details are just the beginning. I truly believe that we are all going to absolutely lose our minds when we finally get to be inside Star Wars: Galaxy’s Edge. At least those of us that are Star Wars fans, that is.
I’d Like to Buy the World a Coke
I know it’s only soft drinks and water. But to me, it feels like really fabulous frosting on a truly amazing chocolate cake. The cake is really, really good, even without the frosting. Oh my goodness, that frosting adds that extra YUM.
What do YOU think? Is this a detail that gets you excited to visit Star Wars: Galaxy’s Edge? Or is it one step too far for the Dark Side? Please like this post and comment below. I would LOVE to hear your thoughts!
Happy Dreaming!
Brooke
P.S. If you’d like to check out some of my other Star Wars: Galaxy’s Edge updates, here are some links:
HUGE NEWS: Star Wars: Galaxy’s Edge OPENING May 31st and August 29th!!!!
March 2019: Star Wars: Galaxy’s Edge Updates: March 2019 PART I