I have more good news to share today! Walt Disney World has announced that they are removing the nightly parking fees at Walt Disney World Resorts for overnight guests. This is the first bit of FINANCIAL good news I’ve been able to share for a while about our beloved Walt Disney World. Could this be an early result of Bob Iger’s return? I don’t know, but it definitely makes me happy!
Free Parking Returns for Disney Resort Guests Immediately!
If you don’t drive at Walt Disney World, you may not have felt this pain. Starting in 2018, Disney resort guests were charged between $15 and $25 per night per vehicle to park at their resort. Only Disney Vacation Club guests were exempt from these charges. As I’m sure you can imagine, these costs added up quickly for guests. If you drove to Walt Disney World or chose to rent a vehicle for your Florida vacation, you felt this pain.
These fees have been an enormous source of guest frustration over the last several years. Parking fees have also served as a STRONG example in media conversations about Disney “nickel and diming” guests on top of ever increasing park ticket prices.
Walt Disney World Resort guests already get free parking at the theme parks–this has not changed. However, making the decision whether to rent a car or whether to fly or drive is a little easier when you don’t have to add in the cost of parking at your resort every night!
Is this a PR Move?
So of course, a big question is WHY is free parking returning for Disney resort guests? Is it just a big public relations move? Absolutely!! It is for SURE an effort to improve the public perception of the Walt Disney Company. Disney’s reputation, especially with the fanbase has taken a lot of hits in the past couple of years. Free parking is a pretty minor move, but it will get some press. It will also make a lot of Disney fans and travelers happy. Or at least, happier.
What is giving this news more mileage for me personally is that Disney is sacrificing revenue. We haven’t seen Disney do this in a long time. For the last I don’t even KNOW how many years, we have seen a trend of Disney making an awful lot of decisions that are VERY bottom line focused. We have seen LOTS of decisions that seem to put guest experience and guest relations at a much lower premium than the company used to value.
The reality is, a Walt Disney World has always been expensive. But the value over the years has decreased. It is still VERY valuable, and hour for hour, you still get a TON of value from a Walt Disney World vacation. But for those of us that have been visiting Walt Disney World for many years, it’s challenging to see the guest experience degrade somewhat while the pricing of everything has increased so significantly.
Final Thoughts
I don’t know if free parking returning for resort guests is a sign of things to come or just a token PR gesture — but it IS meaningful. It HAS impact on Disney travelers, especially those that drive to Walt Disney World. And it will, very slightly, reduce how much money Disney will make from the resorts each day. Or maybe it won’t. Because if the guest doesn’t have to spend $25 to park his car, maybe he will spend it on a T-shirt instead.
Happy Dreaming!
Brooke
